HugFab
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Join HugFab as a merchant

Sell fashion. Grow without limits.

List your products, reach shoppers who are comparing before they buy, and sell through HugFab or through your own website.

Start sellingSee how it works
Standard commission
15% of each completed sale
Listing fee
None
Subscription
Optional — upgrade from your dashboard once approved

Choose how you want to sell

Pick what suits your business. You can do both, and you can change it later.

  • Ready today

    Sell on HugFab

    We run the storefront and the checkout. You pack and post.

    • Your products on HugFab
    • We take the payment and hand you the order
    • Dispatch and delivery from your dashboard
    • Your share recorded the moment a shopper pays
    • 15% on completed sales, no listing fee

  • Sell through your website

    Keep the shop you already have. We send shoppers to it.

    • Your checkout, your fulfilment
    • Shoppers find you through HugFab
    • You tell us which sales came from us
    • Commission invoiced against what you confirm
    • 15% on eligible tracked sales

    Tracking and the conversion feed are being built — talk to us before choosing this.

  • Both

    Some products through our checkout, some through yours.

    • One catalogue, one dashboard
    • Reach shoppers who prefer either
    • Settlement and statements in one place
    • Switch a product between the two
    • 15% either way

Plans

Selling on HugFab needs no plan — the commission covers it. Plans add tools on top, and most of those are still being built. Once your shop is approved you can buy one from your dashboard: you pay the monthly price shown, nothing more.

  • Starter

    For small and emerging brands

    ₹999 / month

    • 5,000 live viewing minutes a month
    • 4 hours on air a month
    • 100 Ask HUGFAB AI answers in your lives a month
    • 50 AI-written descriptions and posts a month (TargetGum)
    • List your products
    • Merchant dashboard
    • Your products on HugFab
    • Order management and dispatch
    • Sales and settlement statement
    • Search engine titles and descriptions

    Choose this when you apply.

  • Growth

    For growing fashion businesses

    ₹2,999 / month

    • 15,000 live viewing minutes a month
    • 20 hours on air a month
    • 1 co-host per live
    • 1,000 Ask HUGFAB AI answers in your lives a month
    • 300 AI-written descriptions and posts a month (TargetGum)
    • Everything in Starter

    Upgrade from your dashboard once your shop is approved; paid monthly online.

  • Most popular

    Pro

    For serious growth

    ₹7,999 / month

    • 40,000 live viewing minutes a month
    • 60 hours on air a month
    • 2 lives at a time
    • 3 co-hosts per live
    • 5,000 Ask HUGFAB AI answers in your lives a month
    • 1,500 AI-written descriptions and posts a month (TargetGum)
    • Everything in Growth

    Upgrade from your dashboard once your shop is approved; paid monthly online.

  • Enterprise

    For large brands and retailers

    Custom pricing

    • Live viewing minutes as agreed
    • Co-hosts as agreed
    • AI copy by TargetGum as agreed
    • Custom commercial terms

    Talk to us about terms that fit your catalogue.

What you get today

Everything below works now. Anything we have not built yet is marked as such wherever it appears.

  • A storefront you did not buildProduct pages, search, filters and checkout are ours to run. You list and dispatch.
  • Shoppers comparing pricesHugFab exists to put products side by side. A shopper reaches you mid-decision, not mid-scroll.
  • Products in, several waysA spreadsheet today; a feed or your store connected as we build each one.
  • You know what you are owedGross, returns, our commission and your share — as a statement you can follow line by line.
  • Orders you can actually workEach line with the address to send it to, and one button for the next step.
  • Commission that unwindsA returned sale reverses exactly what it earned, and every movement is on the record.

How HugFab makes money

A product sells for₹2,000
HugFab commission (15%)₹300
Your share₹1,700

An illustration at the standard rate. What you actually receive depends on refunds, returns, taxes, payment fees and any rate we agree with you — your settlement statement shows the real figures per order, and a returned sale reverses its commission in full.

Apply to sell

A few short steps. We read every application by hand.

First, sign in

A shop belongs to an account, so we need you signed in before you apply.

Sign in or create an account →
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